3x2-Sunrise-Syrup

The ingredient problem

Women use 9-15 skincare products daily, with 15-50 ingredients each. Thats 300-500 ingredients reaching your skin every day.


How do these products and ingredients interact?
Can the skin can tolerate hundreds of ingredients without irritation?
Are these products even effective when the key ingredients are buried underneath 20 others?


Beauty got carried away with shiny object syndrome. More ingredients, more products, more, more, more.

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Hydrating Hair Oil | Best Hair Oil for Frizzy Hair

5 INGREDIENT BEAUTY

Every product we make has 5 or fewer ingredients.

🔍 Crystal Clear Ingredients: Say goodbye to squinting at labels. We believe that beauty should be crystal clear, just like our ingredient lists. With 5 or fewer powerhouse ingredients per product, you'll instantly know what's touching your precious skin. Talk about transparency!

📚 Beauty with Brains: No need for a PhD in skincare chemistry here. With our all-natural formulations you can trust our products with ease. We've done the legwork so you can sit back and indulge. However, if you're a skincare geek like us, feel free to dive deep into the nitty-gritty of our thoughtfully curated products. It won’t take long with 5 ingredients, plus we post it on each product page for you.

Maximum Benefits, Minimum Fuss: Our minimalist approach means every ingredient counts – more key ingredients, more undeniable benefits. No room for unnecessary fillers, just pure skin-loving magic that amplifies your natural glow.

🌱 Less is More Darling: Bid farewell to irritation and inflammation. By reducing the number of ingredients that grace your skin each day, we're taking the "less is more" philosophy to heart. Your skin deserves the royal treatment, and that means pampering it with the finest, not overloading it.

🔍 Crystal Clear Ingredients

Say goodbye to squinting at labels. We believe that beauty should be crystal clear, just like our ingredient lists. With 5 or fewer powerhouse ingredients per product, you'll instantly know what's touching your precious skin. Talk about transparency!

📚 Beauty with Brains

No need for a PhD in skincare chemistry here. With our all-natural formulations you can trust our products with ease. We've done the legwork so you can sit back and indulge. However, if you're a skincare geek like us, feel free to dive deep into the nitty-gritty of our thoughtfully curated products. It won’t take long with 5 ingredients, plus we post it on each product page for you.

✨ Maximum Benefits, Minimum Fuss

Our minimalist approach means every ingredient counts – more key ingredients, more undeniable benefits. No room for unnecessary fillers, just pure skin-loving magic that amplifies your natural glow.

🌱 Less is More

Bid farewell to irritation and inflammation. By reducing the number of ingredients that grace your skin each day, we're taking the "less is more" philosophy to heart. Your skin deserves the royal treatment, and that means pampering it with the finest, not overloading it.

LEARN MORE

AS CONSCIOUS AS CAN BE

Nurture your beauty while embracing your well-being.
Because you should radiate inside and out.

  • Health First
  • Simple 5 ingredient formula
  • Easy-to-read ingredient list
  • Natural Ingredients
  • Organic
  • Vegan
  • Toxin-Free
  • Cruelty-Free
  • Shiny product syndrome
  • Excessive formulations
  • WTF Ingredients list
  • Filler and bulking ingredients
  • Neurotoxins
  • Carcinogens
  • Endocrine disruptors
  • Pesticides/herbicides

My skin loves these minimal formulations!

Alina Cristian

Less truly is more, my skin has never felt so calm and balanced.

Shivani Shah

I love knowing exactly what I'm putting on my skin, so these products have been a game-changer for me!

Olesea V.

Finally found a beauty brand that I can trust! My skin has never looked and felt better

Nethra Menon

Simplicity is a breath of fresh air - this is a brand that gets it! My hair and skin feel healthier than ever

Monali Patel

My new go-to for skincare! Clean and effective products that have made such a difference.

Victoria Smith